When you go out to eat in a restaurant, what makes you choose the one you are going to eat in? is it the food? the attention? the atmosphere? all of these are important and have to be taken into consideration. To give your customer "the dining experience".
Every restaurant must aim to give this experience to every customer, in this way the customer will be inclined to return to your restaurant. But if they have a poor dining experience the customer will be prone not to return to the restaurant and tell other people of their experience and this possibility will hurt the restaurant in a immediate future.
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1. Get to know your customers.
What they order more constantly. If customers return try to recall them by first and last name, wife's name, where they live, work and more importantly what is their preferences in drink and food. Obtaining this knowledge from your customers will help you suggest to them items of higher price. Keep updating your local demographic information every couple of years because it may change drastically. Keep databases on reservations, what customers like and their latest orders.
2. Be sure to create your signature plate to stand out for your customers.
Give it a personal twist that your counterpart doesn't have giving you the edge in the market, giving your customer a reason to return.
3. Keep your personal sharp and focus on your objective.
Continue training them to excel in their area, it is know that personal that continues to learn new things keeps happy and consequently gives better service to your customers. By providing better service they get better tips, which makes a large part of their income.
4. Listen to your customers complains and do something about it.
Maybe they don't know much about food but take the time to listen, thank them for their feedback to them and bring the information to management. Maybe it is not useful for a server but it is useful for management to know what is happening in the restaurant.
5. Keep your menu modern.
Make some changes and try new things. Research other restaurant similar to your style, study their menu, read magazines, hire a consultant to help you evolve and become a leader in your style of restaurant.
6. Be legitimate, don't cut corners.
If your restaurant specialize in Mexican food, hire people that really know that style that grew-up with it. Don't cut corners or change the ingredients for something Mexican-like. Another restaurant will make a better product and swipe your customers.
7. Keep a clean and inviting environment for your customer.
Keep your restaurant painted and polished, no crack o walls or indistinguishable stains. Keep it according to the theme you have chosen for your restaurant. The lighting must create a mood but also each table should have a light fixture above their table so they can see their food clearly.
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